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O marce
Założenie
Acura została założona w 1986 roku przez Honda Motor Co. jako jej luksusowa marka. Była to pierwsza japońska marka premium, wprowadzona na rynek amerykański, aby konkurować z europejskimi i amerykańskimi producentami luksusowych samochodów. Nazwa „Acura” pochodzi od łacińskiego słowa „acu”, oznaczającego precyzję lub dokładność, co odzwierciedla dążenie marki do perfekcji w projektowaniu i produkcji.
Symbolika
Logo Acura to stylizowana litera „A”, przypominająca także suwmiarkę – narzędzie używane do precyzyjnych pomiarów. Symbolizuje to dokładność, inżynieryjną doskonałość oraz dbałość o szczegóły, które są fundamentami marki. Prostota i elegancja logo nawiązują do luksusowego charakteru jej pojazdów.
